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^ Ewen, Captains of Consciousness (1976), p. 33. "As Ford's massive assembly line utilized 'extensive single-function machinery' to produce automobiles inexpensively and at a amount that dwarfed common methods, the expensive equipment of advertising that Coolidge experienced explained established out to make individuals, likewise inexpensively and at a level that dwarfed standard solutions." ^ Ewen, Captains of Consciousness (1976), p. 34. "When agreeing that 'human mother nature is more challenging to manage than product mother nature,' advertisement Adult males spoke in specific conditions of 'human instincts' which if adequately recognized could induce people today 'to order a offered merchandise if it had been scientifically presented.
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